Update Your Knowledge Base ? Attend a Homebuilding Trade Show
As a professional contractor, promoting your business to potential clients is a big part of the job ? so is keeping up to date on changing construction methods, developing technologies, code changes and the latest in equipment.
But where can you forge new contacts and seek out service providers and products for your developing company? You probably already subscribe to one or more trade magazines in order to stay as current as possible.
Every year, thousands of local and national trade shows offer opportunities for contractors, potential customers and product developers to meet face-to-face. The beauty of a trade show is that you can not only compare numerous companies? products, prices and services, you have the opportunity to develop mutually beneficial relationships with new customers and fellow contractors.
Trade shows also present an environment in which vendors compete for your business. As you walk around, you can immediately see business-related solutions firsthand by actually using various products. This affords you the opportunity to discover how easy a product is to work with, how the specs come together to create a final product and more confidently compare the performance of the products.
To Go or Not to Go
So, should you pack a bag, head to the airport and fly to a destination city like Las Vegas, Chicago, or Orlando? Considering the travel and hotel expenses, the actual cost of being away from your business and the fact that most, if not all product information is available in a trade mag or online, why attend a trade show?
Like most trade experts, professional contractors fall into patterns in the way work gets done, the way you access information and where you go to learn about products and techniques. These routines eventually become familiar and even efficient.
Eventually, there's no figuring out how to do things or having to concentrate on every little detail. Routines are important, even vital, but following the same habits day after day inevitably turns into a rut you may not even notice.
Being stuck in a rut in such a competitive industry can easily become a recipe for disaster ? especially since new technologies are increasingly changing the way much of the industry works. The remedy is not to abandon your routines ? just expand them by using new ways to learn, work and communicate.
Walking the floor of a trade show and attending conference sessions can introduce you to varied and relevant products, ideas and people you've never considered. Here are a few tips on making a trade show a positive experience:
Be Prepared
Have a clear idea of what you're looking for before crossing the threshold. Do some research so you have a basic understanding of the products or services in which you're most interested. Consider making a list of needs and wants you feel would be effective additions to your business, but be prepared to be flexible.
There may be new technologies or products you were unaware of that will fit into your business budget that will provide you with a better solution that the products you originally listed.
Bring Business Cards
Most experienced trade show exhibitors and attendees use business cards to keep track of who they?ve talked to and take note those who warrant further contact.
Figure out how many business cards you think you should take, then double that amount just to be safe. you'll no doubt collect quite a few cards, so create a system to keep them organized. Consider writing a note directly on the business card as a reminder of who to call following the show.
Attend Presentations
Daily scheduled presentations are a held at most trade shows. it's a good idea to attend one or two, especially if a company selling an interesting product is giving a presentation. Contrary to what you may have heard, most presentations are very informative, providing a lot of general knowledge on the product or subject.
Follow up questions will always be welcomed by the presenter in his or her booth after the talk or demonstration.
Don't Hesitate
Strike up conversations with both exhibitors and other attendees ? you never know when you'll find someone looking for the same type of product or solution as you. Fellow contractors are great folks to compare notes with and discuss common ideas or problems. You might even meet someone who already owns a product you're interested in and can give you their honest opinion.
Take Notes
Make sure to bring a few pens and plenty of paper to take notes with ? and Don't limit your note-taking to presentations. This is the perfect opportunity to network with hundreds of people involved in the same business and you're going to absorb a ton of information, a lot of which can be forgotten if you Don't take detailed notes. When you'return to your office, all those notes can play a key part in the decision making process for you and your team.
Trade shows in the residential construction industry not only provide you with the latest information on trends and innovations in your every-changing niche, they provide the opportunity to touch base with other professionals who may be facing some of the same issues. By attending a trade show, you're investing your time and money in the future of your company and making an effort to stay ahead of your competitors.